Digital Marketing Strategist
Digital marketing strategist with over 14 years experience in SEO, PPC (Bing and Adwords), as well as social media and content creation and optimization. Certifications in Google Adwords, Bing Ads, as well as Kenshoo. Experienced with Google Analytics, Site Catalyst, as well as CMS such as WordPress. Have managed up to 30 content writers, editing and proofing all content for SEO and end user experience. Have worked in large, corporate environments such as DealerTrack and currently Thomson Reuters as well as small, interactive and creative ad agencies such as eCarlist and Imaginuity Interactive.
More than 15 years customer service experience including four years collections and four years Team Lead experience. Ability to meet all goals and multi-task. Proficient in all major software programs including Word, Excel, PowerPoint, and Outlook. 10 key by touch. Type 65 wpm.
- Google Adwords Certified
- Google Analytics
- Kenshoo Certified
- Site Catalyst
- Bing Ads
DIGITAL MARKETING STRATEGIST, 2015 – current
FindLaw, a Thomson Reuters company – Remote
As a Digital Marketing Strategist for FindLaw, I am responsible for a portfolio of approximately 15 law firms. I manage their website, promote the websites through various channels, optimize the website for search engines organic listings (SEO) as well as local, manage their paid search (PPC) and all other efforts to bring the end user to the firms site and convert traffic to leads for the attorneys.
SEO AND SOCIAL MARKETING STRATEGIST, 2010 – 2015
eCarList / DealerTrack – Dallas, Texas
As the senior SEO Strategist, I analyzed, defined, and created the strategy and implementation of Search Engine Optimization and Social Media Marketing for my employer. I managed approximately 110 websites from automotive dealers nationwide. I also created and manage the Online Reputation Management program as well as evaluated Social Media influence in the automotive industry. I had a team of thirty (30) copywriters that reported to me, as well as managed and trained our SEO Specialist(s).
- Maintained consistent top rankings on search engines for over 150 clients.
- Developed an Online Reputation Management program and spearheaded the creation and fulfillment.
- Won the highest award for our vertical in Search Engine Optimization (The Pinnacle Award) for outranking all other agency’s in the auto industry since joining eCarList.
MANAGER, INTERNET MARKETING, 2007 – 2010
Imaginuity – Dallas, Texas
As Internet Marketing Manager, I defined the strategy for online marketing. I executed, developed, and managed marketing plans including pay per click keyword purchasing, banner ad placement, social media services and marketing, search engine optimization recommendations, trends analysis and additional marketing initiatives for $1-million plus marketing budgets. Maintained constant communication with customers, internal departments, vendors, and additional management team. Report directly to President and CEO of Imaginuity. Lead and developed online marketing team with specific focus on optimization and search engines. Provided training and assisted in pipeline goals and in business development meetings.
- Drove up website traffic for $1-million client by up to 80% in less than a year.
- Utilized search engine marketing to increase brand awareness for select clients.
- Created and maintained search engine optimization and marketing efforts internally for Imaginuity.
ADVANTAGE INTERNET CONSULTANT, 2005 – 2007
Verizon/Idearc Media – Coppell, Texas
Developed and maintained pipeline for new business development. Consistently met or exceeded goals of revenue increase. Worked with multimillion dollar accounts in publishing and fulfilling online pay per click and marketing initiatives. Helped create and develop mentoring and training within the internet operations department. Vital in spinoff of Verizon to Idearc Media. Assisted Team Manager in quality assurance as well as interdepartmental relations.
- Responsible for new system evaluation and acceptance. Evaluated system requirements against Internet Consultant needs.
- Planned and led execution of online advertising campaign for top 100 clients.
Credits towards general studies · University of Phoenix – Dallas (online), USA
Omniture SiteCatalyst and Conductor Searchlight Training
Google Analytics Certification Seminar · ROI Revolution – Orlando, Florida
Google Adwords Online Seminars · ROI Revolution (online, webinar), USA
Yahoo Search Marketing Seminars (How to create successful campaigns; How to create successful ads and keywords; How to improve ad quality) · Yahoo, Inc (online, webinar), USA
MSN Adcenter Seminars · Microsoft (online, webinar), USA
Social Media Conference · Online Marketing Summit – Dallas, TX